8 cleaning industry trends for 2025
These are some of the latest commercial and residential cleaning industry trends you can expect to start or continue in 2024:
- Repeat clients: New business declined for cleaning companies throughout 2023, but median revenue growth stayed positive. This suggests that cleaning businesses are growing by getting repeat customers. One way to ensure repeat business is by doing consistently great work, which is much easier to do with our house cleaning checklist.
- Green cleaning: More clients want green cleaning services with products that are reusable, reduce plastic waste, or are made from recycled materials. Popular green cleaning products include brands like Seventh Generation, Grove, Juniperseed, and Branch Basics.
- Special services: More and more cleaning businesses are adding custom, specialized, or add-on services like laundry and carpet cleaning to meet clients’ needs. Before offering any new service, ask your existing clients what additional tasks they need help with around their home. It’s much easier to build profitable long-term relationships when you know what your clients want.
- Cost cutting: Business owners are continuing to save money by buying items from their cleaning business supplies list in bulk. Or, you might prefer to invest in higher-quality supplies that can be replaced less often.
- Online marketing: Many businesses are continuing to invest in cleaning ads on social media and search engines, including Google’s Local Services Ads. This continues to be a popular way to get more cleaning clients.
- Technology: Cleaning companies are exploring technology and automation like cleaning business software. This makes it easy to manage quoting, scheduling, invoicing, and client relationships.
- Staffing issues: Cleaning companies are turning down business, waitlisting new clients, or canceling regular clients because they don’t have enough cleaners to meet demand. Some businesses have an easier time hiring cleaners when they have a clear house cleaner job description and offer a higher cleaner salary.
- Employee care: Happy cleaners are loyal and productive cleaners—and they stick around. That’s why some cleaning businesses now offer paid vacation, health benefits, and other perks. They also focus on creating a positive experience and training cleaners so they’re more confident in their work.